London Urban Dictionary: mi-cro-chic [mahy-kroh-sheek]

– noun

1. digital-powered trend for the hyper-personalisation of style
2. bespoke, couture-quality clothes created on futuristic websites

Less the trend for small flashes of fashion inspiration, and more about bold style statements that make you unique.  Whether one can stand out in a city of 7.5 million is another matter entirely.

Find out more at Bad Idea magazine’s Future Human Event series at The Book Club.  March explores ‘Fashion’s Microchic Shake-up’.

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