Community Reminiscence

I love old people.  Is it okay if I call them that?  Should I use the term elderly people?  Or pensioners? In class this week we were asked to come up with audience engagement strategies for the over 50s, who we were told were the ‘elderly’ market segment!  But I think of elderly people as … Continue reading

There’s one in every crowd: A Compendium of Crowds, from Know It Alls to Laggers

There’s one in every crowd. Yes, you know who I’m talking about: that person sitting off the second aisle, five rows from the front, who insists on asking a lengthy and involved question just as the audience’s energy is flagging.  We’re collectively shifting in our seats, imagining the cup of tea we’ll have when we get … Continue reading

Talk to me: the power of conversation

There’s a lot of contradictory buzz about the power of online connectivity in our society: depending on who and what you listen to, it can encourage conversation and stimulate new friendships or isolate us from reality and create a false illusion of community.  Online activity is almost always judged against our interactions in the ‘real world’: how many Facebook friends does your … Continue reading